Accessibility

J.Crew has a very accessible website. There is nothing tricky about the website name and it is simply, www.jcrew.com. The live chat and 24/7 customer service hotline make the website extremely accessible. When clicking the live chat you are instantly connected with a customer service representative or “specialist” who promptly answers questions about the company and merchandise.  The J.Crew website is easily navigable on a mobile device as well. J.Crew does not yet have an application for mobile devices but they do have an in-store styling app. J.Crew could definitely benefit from creating a mobile app since many retailers are using their smart phone applications to better cater to their customer. Other retailers’ applications notify customers of sales and promotions, and see where their customers are purchasing from and accessing the application. Threats to J.Crew would be competitor retailers developing their smart phone application before J.Crew and consumers using those retailers for their mobile commerce needs.