Consumer Targeting

In December of 2012 J.Crew re-launched their twitter after going “dark” for a year. J.Crew also launched an Instagram and Pinterest to target consumers on social media networks. Customer service and targeting through Facebook could be a very useful tool for J.Crew. STELLAService a customer service evaluation company did a survey that “Time” magazine released, which said that J.Crew was one of the fifteen out of twenty retailers studied that did not respond to questions from customers on their page. This proves that while J.Crew has social media in place to connect with their customers, they have a lot of improvements to make. J.Crew also uses advertisements like the “jcrewaholics” advertisements to reach their target customer.