As a brand J.Crew positions itself to incorporate style,
fabrics and flattering imagery, and the need for appropriate office clothes. J.
Crew strives to provide their customers with exclusive designs that include
cools colors, bold prints, and casual classics. They try to maintain the
quality and integrity their loyal customers expect. J.Crew prides itself on
consistency and that is why the positioning of J.Crew’s website is the same as
their store positioning. J.Crew is involved in many line extensions. J.Crew
Collection includes exclusive and limited edition pieces and Crewcuts is
targeted to children ages 2 to 14. J.Crew also owns Madewell an interpretation
of an American denim label found in 1937 and features a wide range of garments
and accessories to match with denim. J.Crew and Madewell strive to connect even
more with their customers by having a large online presence through both
e-commerce and social media. J.Crew sells merchandise through their catalog and
outlet stores as well. All of J.Crew’s line extensions except for Madewell and J.Crew
Factory can be found on their website, because Madewell and J.Crew Factory both
have their own website. J.Crew does not allow Business to business transactions
to happen on their website, and prohibits commercial orders as a courtesy to
other customers so merchandise does not sell out as fast. However, business to
consumer transactions are welcome on the J.Crew website.
No comments:
Post a Comment