J.Crew’s website allows you to set up an online account to
make online purchases even easier. The account allows the customer to save
payment methods and check balances of gift cards. The account keeps record of
current and past orders and allows you to track where your current order is in
the shipping process. J.Crew’s customer account features and alterable
preferences are similar to most other retailers’, and one of the few
opportunities for improvement would be to recommend products based on what the
customer previously ordered. When shopping around on J.Crew online there is a
box at the bottom of the page where you can easily look at similar products
that other customers who have viewed the same product were interested in.
However, on the website there is no area which shows what you previously looked
at for easy navigation.
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